Eye Tracking

In User Experience Design

Book Details:

Publisher:	Morgan Kaufmann
Series:	Morgan Kaufmann
Author:	Jennifer Romano Bergstrom
Edition:	1
ISBN-10:	012408138X
ISBN-13:	9780124081383

Pages:	400
Published:	May 05 2014
Posted:	Nov 19 2014
Language:	English
Book format:	PDF
Book size:	103.13 MB

Book Description:

Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technologywhich tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users.Includes highly relevant examples and information for those who perform user research and design interactive experiencesWritten by numerous experts in user experience and eye tracking. Highly relevant to anyone interested in eye tracking & UX design Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry.

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