Taking Innovation to the Marketplace
|Published:||Sep 26 2014|
|Posted:||Apr 16 2016|
|Book size:||10.01 MB|
The focus of this book is on technology ventures - how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It's a working guide for engineers and scientists who want to actually be entrepreneurs. * An intense focus on product design and development, with customers and markets in mind* Extensive discussion of intellectual property development, management, and protection* Potent insights into marketing and selling technology products to the global marketplace* Techniques for forecasting financials, raising funds, and establishing venture valuation* Best practices in venture leadership and managing growth* Overview of various exit strategies and how to prepare the venture for exit
A Manager's Guide
"The first edition set a standard of excellence that has eluded all followers, and I have recommended it to my clients for years. The new edition is a gift to the field and should be required reading for all managers." - Adrian J. Bowles, Ph.D., Vice President Giga Information Group "One of the most readable introductions you will find. The new edition offers vital insights into the effective use of objects in business." - Chris Stone, President Object Management Group The first edition of Object Technology: A Manager's Guide is widely viewed as the classic introduction to this powerful computing concept. Object technology offers in...
The J2EE Technology Web Tier
Series: The DevelopMentor Series This is the authoritative tutorial to the JSP 2.0 and Servlets 2.4 specifications written by JSP W3C expert committee members-Jayson Falkner, JSPInsider founder and WebMaster, and Kevin Jones, DevelopMentor UK co-founder. Servlets and JavaServer Pages(t) is a complete guide to building web applications using Java Servlets and JavaServer Pages. The book covers the basics including installing a JSP/Servlet environment on your computer, HTTP, HTML forms, JSP 2.0, Servlets 2.4, custom tag libraries, and the JSTL 1.0. The book also covers the most complex topics of error handling, design patterns, internationalization and multi-lingual sites, security, sessions and state management, database connectivity, and building site...
Tools and Applications
This text aims to provide engineers with an understanding of contemporary management concepts and their applications in a technical organization. It covers: product selection and management; engineering design and product costing; concurrent engineering; value management; configuration management; risk management; re-engineering strategies and benefits; managing creativity and innovation; information technology management; and software management. There are a large number of solved examples highlighted throughout the text. This book is intended for use by: professional engineers; technology managers; senior-level undergraduate and graduate students; and instructors of engineering / technology management....
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