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Managing Electronic Media

Making, Marketing and Moving Digital Content

Managing Electronic Media Image

Book Details:

Publisher:Focal Press
Series: Focal Press
Author:Joan M. Van Tassel
Edition:1
ISBN-10:0240810201
ISBN-13:9780240810201
Pages:432
Published:Mar 03 2010
Posted:May 10 2015
Language:English
Book format:PDF
Book size:21.6 MB

Book Description:

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment. Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations.

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