Confessions from the Marketing Trenches
|Published:||Jun 03 2014|
|Posted:||Nov 19 2014|
|Book size:||1.54 MB|
Practical tips on using the web to boost your business, no matter what business you're inEveryone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more.Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the webCovers web strategy, execution, content marketing, and social mediaIncludes 33 free, downloadable templatesWritten by the founders of Bluewire Media, one of Australia's top web marketing firmsEvery business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead-starting right now.
Workflow that Works
If anything, this volume's premise--that the business of Web design is one of constant change-has only proven truer over time. So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled their real-world experience into a sound approach to Web redesign workflow that ...
Optimizing Tools, Techniques and Skills for Any Corporate Environment
Project management is one of the fastest-growing occupations in the world. The Project Management Institute (PMI) has seen membership growth of more than 1000 per cent in the last ten years, with members in 157 countries. But while many of these managers know how to plan a successful project in theory, very few have the practical tools they need to navigate the politics of today's corporate world. Project managers need more than just good technical skills; they need the right communication skills to succeed. "Project Management Strategy" helps readers deal with the reality of unreasonable deadlines and difficult projects and shows them how to accomplish their goals without alienating their executive sponsors or the team working under them. ...
Just because you're launching a Web site for your product or service doesn't automatically mean you'll rake in big money. Billions of Web sites are competing for consumers' attention, and if you're new to online sales, it may be a little daunting.Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you'll draw ...
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