Google For Dummies

Googlea funny name for a fabulous tool. You've already used it to look up all sorts of information on the Web almost instantly. Now what if you could use its amazing abilities to turbo-charge your research on a grand scale?Building Research Tools With Google For Dummies can help you do just that. In plain English, it shows you easy ways to:Ask Google exactly what you want to knowDetermine whether what you need can actually be found through Google, and where to look if the answer is 'noImprove your research resultsPresent your findings in a way that makes senseWrite your own specialized search applicationsif you want toTo get the most from Google, you need to understand Google. Building Research Tools With Google For Dummies explains how Google works ...

The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per dayWritten by a veteran For Dummies author working in cooperation with Google, which will help support the bookFrom selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisersAlso details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them...

You can get paid for online ad placement with Google AdSense! If you've ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It's loaded with tips to help you implement a successful AdSense program.AdSense lets you generate income with ad placement on blogs and Web sites. Google AdSense For Dummies shows you how AdSense works, how to analyze cost per click and track AdSense results, and how to earn money from your blog or Web site without selling a product. Discover how to:Register and set up an AdSense programTrack results with server logs, AdSense reports, and Google AnalyticsBoost AdSense income with search engine optimization techniquesApply Google guidelines by including relevant li...