In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:Introduce the people behind your businessDiscuss relevant issuesProvide a clearinghouse for information and expertiseShow your business as a good corporate citizenSupport an exchange of ideasGet honest feedback from your customersAffect public opinionIf you're new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You'll find out how to:Set up and maintain a blog, write in blogging style, and observe blogging etiquetteDefine your audience and target your blog to reach themInvolve your customers, earn their trust, educate the public, and build communityAvoid possible legal pitfalls while keeping your blog interestingEncourage contributions and links to your blogUse images and design an eye-catching formatOptimize your blog for top search engine ratings, track your results, and measure your successWritten by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You'll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!