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Facebook Marketing

For Dummies

4th Edition
Facebook Marketing Image

Book Details:

Publisher:For Dummies
Series: Wiley , For Dummies
Author:John Haydon
Edition:4
ISBN-10:1118400380
ISBN-13:9781118400388
Pages:336
Published:Jun 17 2013
Posted:Nov 19 2014
Language:English
Book format:PDF
Book size:35.18 MB

Book Description:

The bestselling book updated with all of the latest features and Facebook upgradesThis latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques.Facebook is among the most important marketing tools for today's business or nonprofit organizationsThis extremely popular guidebook has been fully updated to cover Facebook's new and ever-evolving toolsShows how to create and administer the Timeline for your page, how to use events, contests, and polls to generate interest, ways to increase brand awareness, and how to integrate your Facebook marketing campaign with other marketing effortsIntroduces you to the psychology of a Facebook user, shows how third-party apps can be used with your Facebook presence, and helps you focus on tried-and-true strategies and techniquesFacebook Marketing For Dummies, 4th Edition is a must-read for businesses and nonprofits that want to succeed in today's social media environment.

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