From Big Data to Smart Data

Convert the promise of big data into real world resultsThere is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Dat...

Data is the new Gold and Analytics is the machinery to mine, mold and mint it. Data analytics has become core to business and decision making. The rapid increase in data volume, velocity and variety, known as big data, offers both opportunities and challenges. While open source solutions to store big data, like Hadoop and NoSQL offer platforms for exploring value and insight from big data, they were not originally developed with data security and governance in mind. Organizations that are launching big data initiatives face significant challenges for managing this data effectively. In this book, the author has collected best practices from the world's leading organizations who have successfully implemented big data platforms. He offers the latest tec...

Leverage big data to add value to your businessSocial media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value.Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as...