Judah Phillips eBooks

Today's Complete, Focused, Up-to-Date Guide to Analytics for EcommerceProfit from analytics throughout the entire customer experience and lifecycleMake the most of all the fast-changing data sources now available to youFor all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientistsEcommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences.Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize mercha...