Steve Ahern eBooks

The essential handbook for anyone training to work in commercial, public, or community radio, with extensive coverage of the role of digital technologies in all aspects of the industry. Making radio programs gets into your bloodit's one of the most stimulating jobs in the world, in a fast-moving industry, at the cutting edge of digital technology. Making Radio is a practical guide for anyone who wants to learn how to make good radio in the era of Radio 2.0. It examines the key roles in radio: announcing, presenting, research, copywriting, producing, marketing, and promotions. It also outlines what is involved in creating different types of radio progra...