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The Photoshop Darkroom 2

Creative Digital Transformations
The Photoshop Darkroom 2 Image
Award-winning photography/design team Harold and Phyllis Davis are back with a brand-new volume in their new Photoshop Darkroom series. Picking up where their best-selling first book left off, The Photoshop Darkroom 2: Advanced Digital Post-Processing will show you everything you need to know to take your digital imaging skills to the next level. Great photographers know that the best images begin well before the shutter clicks, and certainly well before Photoshop boots up. Harold takes a step back, and shares his helpful tips for capturing the most compelling images possible by keeping in mind what type of post-processing you'll do before you start shooting. You'll also find complete coverage of important topics such as compositing, working with la...

Search Engine Optimization

Search Engine Optimization Image
SEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to web sites. Web traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site. You'll learn how to effectively use PageRank (and Google itself); how to get listed, get links, and get syndicated; and much more. The field of SEO is expanding into all the possible ways of promoting web traffic. This breadth requires a range of understanding. In this PDF you'll find topics that cover that range, so you can use SEO to your benefit. Those topics include: ...

Creative Black and White

Digital Photography Tips and Techniques
Creative Black and White Image
In the digital age, presenting a photo in black and white is an intentional aesthetic and creative choice. In this visual guide, renowned photographer Harold Davis introduces you to the fascinating world of black and white photography.When creating a monochromatic image, a photographer needs to pre-visualize the image in black and white which can be a daunting task in our vibrantly colored world. How can you recognize an opportunity for a stunning black and white image? And how does taking a monochromatic image differ from capturing a full-color image? This book will teach you.Using many of his own stunning monochromatic images to illustrate, Davis walks you through the visual ideas that work well with black and white. He shares the technical approa...

Building Research Tools with Google

For Dummies
Building Research Tools with Google Image
Googlea funny name for a fabulous tool. You've already used it to look up all sorts of information on the Web almost instantly. Now what if you could use its amazing abilities to turbo-charge your research on a grand scale?Building Research Tools With Google For Dummies can help you do just that. In plain English, it shows you easy ways to:Ask Google exactly what you want to knowDetermine whether what you need can actually be found through Google, and where to look if the answer is 'noImprove your research resultsPresent your findings in a way that makes senseWrite your own specialized search applicationsif you want toTo get the most from Google, you need to understand Google. Building Research Tools With Google For Dummies explains how Google works ...

Google Advertising Tools

Cashing in with AdSense and AdWords
Google Advertising Tools Image
2nd Edition
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with severa...


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