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Search Engine Optimization

For Dummies

'If we build it, they will come.Unfortunately, in the field of Web sites, that's an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you're an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on:Spidersnot the yucky kind, but the software that grabs Web pages, and then,,reads and indexes the informationSearch indexes or engines, search directories, non-spidered indexes, and pay-per-click systemsThe eight search systems you really need to impress and how to get your pages into themKeywords and ...

Search Engine Optimization

For Dummies

2nd Edition

You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren't beating down your cyber-door. What happened? The answer, most likely, is that you haven't made your site irresistible to search engines.Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you canGain greater visibility for your siteAdvance your position in the rankingsAvoid techniques that cause search engines to bump your site to the end of the listMake pay-p...