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Data Mining for Business Analytics

Concepts, Techniques and Applications with JMP Pro
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Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro presents an applied and interactive approach to data mining. Featuring handson applications with JMP Pro, a statistical package from the SAS Institute, the bookuses engaging, realworld examples to build a theoretical and practical understanding of key data mining methods, especially predictive models for classification and prediction. Topics include data visualization, dimension reduction techniques, clustering, linear and logistic regression, classification and regression trees, discriminant analysis, naive Bayes, neural networks, uplift modeling, ensemble models, and time series forecasting. Data Mining for Business Analytics: Concepts, Techniques, and Applica...

Modeling Online Auctions

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Explore cutting-edge statistical methodologies for collecting, analyzing, and modeling online auction dataOnline auctions are an increasingly important marketplace, as the new mechanisms and formats underlying these auctions have enabled the capturing and recording of large amounts of bidding data that are used to make important business decisions. As a result, new statistical ideas and innovation are needed to understand bidders, sellers, and prices. Combining methodologies from the fields of statistics, data mining, information systems, and economics, Modeling Online Auctions introduces a new approach to identifying obstacles and asking new questions using online auction data.The authors draw upon their extensive experience to introduce the latest ...


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