Over 120 practical recipes to set up, optimize, and manage profitable AdWords campaigns Overview Set up your Adwords account and track results beyond the click Create relevant keywords and write compelling ads Learn about reporting, analysis, managing Adwords, and troubleshooting performance Optimize performance for maximum ROI and implement strategies for Remarketing to past visitors Step-by-step format with bite-sized, easy-to-digest, and implementable suggestions In Detail Google Adwords is one of the most effective ways to advertise today with unprecedented reach and potential to show your ads to millions of Internet users instantly. It helps in bringing highly relevant ads to customers who are searching for you in real-time, resulting in highl...