Eric M. Schaffer eBooks

'This book is a great how-to manual for people who want to bring the benefits of improved user experience to their companies. It's thorough yet still accessible for the smart businessperson. I've been working with user-centered design for over twenty years, and I found myself circling tips and tricks.' Harley Manning, vice president research director, customer experience, Forrester Research 'Some argue that the big advances in our impact on user experience will come from better methods or new technologies. Some argue that they will come from earlier involvement in the design and development process. The biggest impact, however, will come as more and...