Stephen J. Genco eBooks

Learn how to use neuromarketing and understand the science behind it Neuromarketing isa controversial newfield where researchers study consumersbrainresponses to advertising and media.Neuromarketing and the brain sciences behind itprovide new ways to look atthe ageold question:why doconsumers buy?Neuromarketing For Dummies goes beyond the hype to explainthe latestfindings inthisgrowingandoften misunderstoodfield, and shows business owners and marketershow neuromarketing really works and howthey can useitto their advantage. Youll get a firm grasp on neuromarketing theory andhow it is impacting research inadvertising, instoreand onlineshopping, productand package design, and much more. Topics include: How neuromarketing works Insightsfrom the la...