Business & Culture eBooks Page 6

It used to be that two laptops, sitting side by side, couldn't communicate with each other; they may as well have been a thousand miles apart. But that was then, before the advent of Zero Configuration Networking technology. This amazing cross-platform open source technology automatically connects electronic devices on a network, allowing them to interoperate seamlessly-without any user configuration. So now you don't have to lift a finger! Needless to say, it has completely changed the way people connect to devices and programs for printing, file sharing, and other activities. Zero Configuration Networking: The Definitive Guide walks you through this groundbreaking network technology, with a complete description of the protocols and ways to implemen...

Developers and system administrators alike are uncovering the true power of XML, the Extensible Markup Language that enables data to be sent over the Internet from one computer platform to another or one application to another and retain its original format. Flexible enough to be customized for applications as diverse as web sites, electronic data interchange, voice mail systems, wireless devices, web services, and more, XML is quickly becoming ubiquitous.XML Hacks is a roll-up-your-sleeves guide that distills years of ingenious XML hacking into a complete set of practical tips, tricks, and tools for web developers, system administrators, and programmers who want to go far beyond basic tutorials to leverage the untapped power of XML.With plenty of us...

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on tod...

Among the tests you perform on web applications, security testing is perhaps the most important, yet it's often the most neglected. The recipes in the Web Security Testing Cookbook demonstrate how developers and testers can check for the most common web security issues, while conducting unit tests, regression tests, or exploratory tests. Unlike ad hoc security assessments, these recipes are repeatable, concise, and systematic-perfect for integrating into your regular test suite. Recipes cover the basics from observing messages between clients and servers to multi-phase tests that script the login and execution of web application features. By the end of the book, you'll be able to build tests pinpointed at Ajax functions, as well as large multi-step t...

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they thi...