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Web Marketing

For Dummies

3rd Edition

Just because you're launching a Web site for your product or service doesn't automatically mean you'll rake in big money. Billions of Web sites are competing for consumers' attention, and if you're new to online sales, it may be a little daunting.Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you'll draw ...

eBay For Dummies

Timesaving Techniques

So, you've gotten started on eBay. You've made a few purchases and your first sale. You may have even built a moneymaking business. Now you're looking for ways to ratchet things up. You're looking for the insider tips and tricks for the easiest ways to take care of listing items, completing transactions, and keeping good records and you don't have the time to do all the research. eBay Timesaving Techniques For Dummies is the book for you.Marsha Collier, an eBay University instructor and best selling author of eBay For Dummies and Starting an eBay Business For Dummies, has collected the fastest and most effective techniques for finding items to sell, setting up your sales pages, pricing items to move, getting the word out about your business, collecti...

eBay Listings That Sell

For Dummies

No matter what you want to sell on eBayauto parts or designer apparelweird, unique wares or pricey antiquesthe principles and basic rules for successful listings are the same. eBay Listings That Sell For Dummies follows the advice it gives you for your adsit tells you what you need to know without bogging you down with lots of fluff and peripheral stuff. From the mechanics to descriptive ad copy to photography to getting it on eBay, this guide covers:eBay options that can boost the appeal of your listings, including Buy It Now (BIN), Subtitle, Bold Title, Highlight, Box border, Home Page Featured, Featured Plus!, and Gallery Picture (a must)Constructing catchy listings with a title that sells and keywords that pay offeBay Acronyms youll need to knowT...

eBay Bargain Shopping

For Dummies

Chances are you have friends who have been thrilled with deals they got on eBay. Maybe you'd like to get in on the eBay action, but don't know where to start. Or maybe you've bought on eBay before, but want to get the inside scoop on scooping up the very best deals. This book is for you. It helps you differentiate between the junk and the jewels and get the best buys on everything from clothing, household goods, and electronics to business equipment, new or used cars, and real estate!Written by Marsha Collier, self-professed bargain shopper and best selling author of eBay For Dummies, eBay Bargain Shopping For Dummies is packed with advice and anecdotes from other experts, some of whom make a living buying and selling on eBay. It helps you begin shop...

Building Your Business with Google

For Dummies

The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per dayWritten by a veteran For Dummies author working in cooperation with Google, which will help support the bookFrom selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisersAlso details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them...