Business & Investing eBooks

The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per dayWritten by a veteran For Dummies author working in cooperation with Google, which will help support the bookFrom selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisersAlso details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them...

In just 24 sessions of one hour or less, you'll learn how to drive powerful business results with Microsoft Dynamics CRM 2011! Using this book's straightforward, step-by-step approach, you'll learn how to orchestrate successful CRM projects, automate processes, create more efficient workflows, optimize sales and marketing campaigns, and integrate with your other systems to do even more. One step at a time, you'll master new features ranging from the new Ribbon interface to SharePoint integration. Each lesson builds on what you've already learned, helping you get the job done fast--and get it done right! Step-by-step instructions walk you through common tasks. Quizzes and exercises at the end of each chapter test your knowledge. By the Way notes ...

This book is a fast and easy must-read for anyone wanting to start a cash-generating Joomla! website. This book is suitable for business people with a medium level of technical skill who need a good primer on how to implement a cash-generating website. Those unfamiliar with Joomla! Would benefit from reading Building Websites with Joomla! 1.5 Beta 1....

If you think computer security has improved in recent years, The Myths of Security will shake you out of your complacency. Longtime security professional John Viega, formerly Chief Security Architect at McAfee, reports on the sorry state of the industry, and offers concrete suggestions for professionals and individuals confronting the issue. Why is security so bad? With many more people online than just a few years ago, there are more attackers -- and they're truly motivated. Attacks are sophisticated, subtle, and harder to detect than ever. But, as Viega notes, few people take the time to understand the situation and protect themselves accordingly. This book tells you:Why it's easier for bad guys to "own" your computer than you think Why a...

The Art of Project Management covers it all--from practical methods for making sure work gets done right and on time, to the mindset that can make you a great leader motivating your team to do their best. Reading this was like reading the blueprint for how the best projects are managed at Microsoft... I wish we always put these lessons into action!" --Joe Belfiore, General Manager, E-home Division, Microsoft Corporation "Berkun has written a fast paced, jargon-free and witty guide to what he wisely refers to as the 'art' of project management. It's a great introduction to the discipline. Seasoned and new managers will benefit from Berkun's perspectives." --Joe Mirza, Director, CNET Networks (Cnet.com) "Most books with the words 'p...