CRM eBooks

In just 24 sessions of one hour or less, you'll learn how to drive powerful business results with Microsoft Dynamics CRM 2011! Using this book's straightforward, step-by-step approach, you'll learn how to orchestrate successful CRM projects, automate processes, create more efficient workflows, optimize sales and marketing campaigns, and integrate with your other systems to do even more. One step at a time, you'll master new features ranging from the new Ribbon interface to SharePoint integration. Each lesson builds on what you've already learned, helping you get the job done fast--and get it done right! Step-by-step instructions walk you through common tasks. Quizzes and exercises at the end of each chapter test your knowledge. By the Way notes ...

This book provides a practical, hands-on experience. Chapter by chapter, a Siebel CRM self-study environment is created which can be used to follow the examples described in the book to explore the Siebel functionality. The book ensures that you understand what you are doing and why you are doing it. It contains clear step-by-step instructions, explanatory tables, screenshots, and precise diagrams. This book is for administrators who want to develop and strengthen their Siebel CRM skills in the areas of installation and system management. Whether you are a novice or a more experienced user, this book will teach you something new in many ways and by the end of the book, you will be ready to install and manage Siebel CRM in a real-world environment....

A step-by-step guide to planning, implementing, and using SugarCRM in your business. Focused on the needs of the enterprise, this book provides solution-driven approach for both business and IT specialists to get the most from this powerful and popular Open Source application. Small-medium business owners/managers with reasonable IT skills, who want to implement SugarCRM for themselves as either a first CRM or as a replacement for existing solutions. IT staff tasked with implementing, maintaining, or upgrading a SugarCRM installation. Existing SugarCRM users who want to broaden their understanding of the topic. No programming knowledge is required to use this book to implement, customise and use SugarCRM....

If you're a sales professional running Microsoft Windows, Microsoft Dynamics CRM is the perfect customer relationship management system for you. Why? Because it's the only CRM system that can be fully integrated into Microsoft Office Outlook and other programs to save time and help automate processes. Additionally, it has many other built-in tools that help busy sales professionals manage the interactions they have with customers, from first contact through purchase and post-sales. If you're one of these busy sales professionals, you need an easy reference tool to maximize your use of Microsoft Dynamics CRM 2011's varied feature set. Maximizing Your Sales with Microsoft Dynamics CRM 2011 is that tool. The book explains, in concise, easy-to-understand...