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Web 2.0

A Strategy Guide

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they thi...

The Art of Community

Building the New Age of Participation

2nd Edition

Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage communities, including his current position as manager for Ubuntu.Discover how your community can become a reliable support network, a valuable source of new ideas, and a powerful marketing force. This expanded edition shows you how to keep community projects on track, make use of social media, and organize col...

Software Engineering

Effective Teaching and Learning Approaches and Practices

Over the past decade, software engineering has developed into a highly respected field. Though computing and software engineering education continues to emerge as a prominent interest area of study, few books specifically focus on software engineering education itself. Software Engineering: Effective Teaching and Learning Approaches and Practices presents the latest developments in software engineering education, drawing contributions from over 20 software engineering educators from around the globe. Encompassing areas such as student assessment and learning, innovative teaching methods, and educational technology, this much-needed book greatly enhances libraries with its unique research content....