E-commerce eBooks Page 3

This book provides an easy to understand, step-by-step approach to installing, configuring, and using WP e-Commerce to run your online store. We will construct an example store in the book with enough information and flexibility to adapt the store to your specific needs. This book is for you, if you are interested in using WordPress as the basis for a store that can sell physical items, downloads, or services. It is ideal for a sole proprietor or small business owner with only basic, in-house technical skills. Some prior knowledge of WordPress will help, but is not required. No knowledge of PHP is expected, but it will also be helpful....

A step-by-step instruction-packed tutorial that teaches you to build a Joomla VirtueMart e-commerce web site through a practical example. Are you a Joomla! user who wants to build an e-commerce store? Do you have a Joomla! site and want to add e-commerce to it to sell products? Then this book is for you! The pre-requisites are simple. You should already know how to build a site with Joomla!, have a smattering of CSS/HTML and perhaps some PHP....

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on tod...

Lots of books tell you how to buy and sell on eBay. But what if something goes horribly awry? Do you have to chalk it up to a "lesson learned," lick your wounds and move on? Not a chance. Don't Get Burned on eBay offers relevant lessons based on real-life stories posted on eBay's Answer Center. With sharp, witty rhetoric, veteran eBay user Shauna Wright (co-founder of the popular web site WhoWouldBuyThat.com), shows eBay veterans and newcomers alike how to avoid those nasty scenarios, and how to pull themselves out of the muck if they've already fallen in. Six entertaining (and hair-raising) chapters cover real problems that people have encountered with bidding, payment, shipping, packaging, dealing with other eBayers, and coping with the e...