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Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on tod...

Among the tests you perform on web applications, security testing is perhaps the most important, yet it's often the most neglected. The recipes in the Web Security Testing Cookbook demonstrate how developers and testers can check for the most common web security issues, while conducting unit tests, regression tests, or exploratory tests. Unlike ad hoc security assessments, these recipes are repeatable, concise, and systematic-perfect for integrating into your regular test suite. Recipes cover the basics from observing messages between clients and servers to multi-phase tests that script the login and execution of web application features. By the end of the book, you'll be able to build tests pinpointed at Ajax functions, as well as large multi-step t...

For as long as there's been a Web, people have been trying to make it faster. The maturation of the Web has meant more users, more data, more bells and whistles, and consequently longer waits on the Web. Improved performance has become one of the most important factors in determining the usability of both the Web in general and of individual sites in particular.Web Performance Tuning is about getting the best performance from the Web. This book isn't just about tuning the web server software; it's also about getting optimal performance from a browser, tuning the hardware (on both the server and browser ends), and maximizing the capacity of the network itself.Web Performance Tuning hits the ground running, giving concrete advice for quick results--the...

Web Design in a Nutshell contains the nitty-gritty on everything you need to know to design Web pages. It's the good stuff, without the fluff, written and organized so that answers can be found quickly. Written by veteran Web designer Jennifer Niederst, this book provides quick access to the wide range of front-end technologies and techniques from which Web designers and authors must draw. pIt is an excellent reference for HTML 4.0 tags (including tables, frames, and Cascading Style Sheets) with special attention given to browser support and platform idiosyncrasies. The HTML section is more than a reference work, though. It details strange behavior in tables, for instance, and gives ideas and workarounds for using tables and frames on your site. iWeb...