Industries & Professions eBooks Page 4

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on tod...

If you think computer security has improved in recent years, The Myths of Security will shake you out of your complacency. Longtime security professional John Viega, formerly Chief Security Architect at McAfee, reports on the sorry state of the industry, and offers concrete suggestions for professionals and individuals confronting the issue. Why is security so bad? With many more people online than just a few years ago, there are more attackers -- and they're truly motivated. Attacks are sophisticated, subtle, and harder to detect than ever. But, as Viega notes, few people take the time to understand the situation and protect themselves accordingly. This book tells you:Why it's easier for bad guys to "own" your computer than you think Why a...

What do you get when you cross a Mac with an iPad? OS X 10.8 Mountain Lion. Its 200 new features include iPaddish goodies like dictation, Notification Center, and Remindersbut not a single page of instructions. Fortunately, David Pogue is back, with the expertise and humor that have made this the #1 bestselling Mac book for over 10 years straight.Big-ticket changes. Twitter and Facebook intgration. Air-Play TV mirroring. Power Nap. Game Center. Documents in the Cloud. iMessages. Gatekeeper. If Apple wrote it, this book covers it. Mountain Lion Watch. This book demystifies the hundreds of smaller enhancements, too, in all 50 programs that come with the Mac: Safari, Mail, Messages, Preview Shortcuts. This must be the tippiest, trickiest Mac book ever w...

The Lean UX approach to interaction design is tailor-made for today's web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground uphow to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn.Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. You'll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows...