Small Business & Entrepreneurship eBooks

So, you've gotten started on eBay. You've made a few purchases and your first sale. You may have even built a moneymaking business. Now you're looking for ways to ratchet things up. You're looking for the insider tips and tricks for the easiest ways to take care of listing items, completing transactions, and keeping good records and you don't have the time to do all the research. eBay Timesaving Techniques For Dummies is the book for you.Marsha Collier, an eBay University instructor and best selling author of eBay For Dummies and Starting an eBay Business For Dummies, has collected the fastest and most effective techniques for finding items to sell, setting up your sales pages, pricing items to move, getting the word out about your business, collecti...

No matter what you want to sell on eBayauto parts or designer apparelweird, unique wares or pricey antiquesthe principles and basic rules for successful listings are the same. eBay Listings That Sell For Dummies follows the advice it gives you for your adsit tells you what you need to know without bogging you down with lots of fluff and peripheral stuff. From the mechanics to descriptive ad copy to photography to getting it on eBay, this guide covers:eBay options that can boost the appeal of your listings, including Buy It Now (BIN), Subtitle, Bold Title, Highlight, Box border, Home Page Featured, Featured Plus!, and Gallery Picture (a must)Constructing catchy listings with a title that sells and keywords that pay offeBay Acronyms youll need to knowT...

Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal.* Marsha Collier's eBay books have sold hundreds of thousands of copies and her St...

The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per dayWritten by a veteran For Dummies author working in cooperation with Google, which will help support the bookFrom selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisersAlso details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them...

This book is a fast and easy must-read for anyone wanting to start a cash-generating Joomla! website. This book is suitable for business people with a medium level of technical skill who need a good primer on how to implement a cash-generating website. Those unfamiliar with Joomla! Would benefit from reading Building Websites with Joomla! 1.5 Beta 1....