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Web Marketing

For Dummies
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3rd Edition
Just because you're launching a Web site for your product or service doesn't automatically mean you'll rake in big money. Billions of Web sites are competing for consumers' attention, and if you're new to online sales, it may be a little daunting.Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you'll draw ...

UNIX Filesystems

Evolution, Design, and Implementation
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Covers all versions of UNIX, as well as Linux, operating systems that are used by the majority of Fortune 1000 companies for their mission-critical dataOffers more detail than other books on the file input/output aspects of UNIX programmingDescribes implementation of UNIX filesystems over a thirty year periodDemonstrates VERITAS and other filesystem examples...

The Next Wave of Technologies

Opportunities in Chaos
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Your all-inclusive guide to all the latest technologiesProviding you with a better understanding of the latest technologies, including Cloud Computing, Software as a Service, Service-Oriented Architecture (SOA), Open Source, Mobile Computing, Social Networking, and Business Intelligence, The Next Wave of Technologies: Opportunities from Chaos helps you know which questions to ask when considering if a specific technology is right for your organization.Demystifies powerful but largely misunderstood technologiesExplains how each technology worksProvides key guidance on determining if a particular technology is right for your organizationContains contributions from experts on Cloud Computing, Service-Oriented Architecture (SOA), Software as a Service (S...

The Cognitive Dynamics of Computer Science

Cost-Effective Large Scale Software Development
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A groundbreaking, unifying theory of computer science for low-cost, high-quality softwareThe Cognitive Dynamics of Computer Science represents the culmination of more than thirty years of the author's hands-on experience in software development, which has resulted in a remarkable and sensible philosophy and practice of software development. It provides a groundbreaking ontology of computer science, while describing the processes, methodologies, and constructs needed to build high-quality, large-scale computer software systems on schedule and on budget.Based on his own experience in developing successful, low-cost software projects, the author makes a persuasive argument for developers to understand the philosophical underpinnings of software. He asse...

Software Testing and Quality Assurance

Theory and Practice
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A superior primer on software testing and quality assurance, from integration to execution and automationThis important new work fills the pressing need for a user-friendly text that aims to provide software engineers, software quality professionals, software developers, and students with the fundamental developments in testing theory and common testing practices.Software Testing and Quality Assurance: Theory and Practice equips readers with a solid understanding of:Practices that support the production of quality softwareSoftware testing techniquesLife-cycle models for requirements, defects, test cases, and test resultsProcess models for units, integration, system, and acceptance testingHow to build test teams, including recruiting and retaining tes...



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