Web Marketing eBooks

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Web Marketing

For Dummies

3rd Edition

Just because you're launching a Web site for your product or service doesn't automatically mean you'll rake in big money. Billions of Web sites are competing for consumers' attention, and if you're new to online sales, it may be a little daunting.Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you'll draw ...

Facebook Marketing

For Dummies All-in-One

2nd Edition

Great new edition covers what you need to know for successful Facebook marketingFacebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaignsNine minibooks cover the essentials: Joining the ...

eBay Business

For Dummies All-in-One Desk Reference

Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal.* Marsha Collier's eBay books have sold hundreds of thousands of copies and her St...

Building Your Business with Google

For Dummies

The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per dayWritten by a veteran For Dummies author working in cooperation with Google, which will help support the bookFrom selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisersAlso details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them...

Facebook Marketing

An Hour a Day

Develop, implement, and measure a successful Facebook marketing campaignThe social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketi...