May 13 2017 Added eBooks Page 2

Unique and clever ideas are important when building a hot-selling Android app, but the real drivers for success are speed, efficiency, and power management. With this practical guide, you';ll learn the major performance issues confronting Android app developers, and the tools you need to diagnose problems early.Customers are finally realizing that apps have a major role in the performance of their Android devices. Author Doug Sillars not only shows you how to use Android-specific testing tools from companies including Google, Qualcomm, and ATT, but also helps you explore potential remedies. You';ll discover ways to build apps that run well on all 19,000 Android device types in use.Understand how performance issues affect app sales and retentionBuild ...

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes. It builds understanding of the cultural symbols, world views, and practices at the heart of organizations and consumer collectives to better comprehend their relationships in markets. This book highlights the benefits that managers can reapfrom applying interpretive cultural approaches across the r...

With organizations and individuals increasingly dependent on the Web, the need for competent, well-trained Web developers and maintainers is growing. Helping readers master Web development, Dynamic Web Programming and HTML5 covers specific Web programming languages, APIs, and coding techniques and provides an in-depth understanding of the underlying concepts, theory, and principles. The author leads readers through page structuring, page layout/styling, user input processing, dynamic user interfaces, database-driven websites, and mobile website development. After an overview of the Web and Internet, the book focuses on the new HTML5 and its associated open Web platform standards. It covers the HTML5 markup language and DOM, new elements for structur...

Take the pain out of dealing with relational databases in an object-oriented programming world. With this short book, you can save time and money by simply coding less while accomplishing more with the Doctrine persistence framework, a leading persistence solution for PHP programmers and web developers. PHP Persistence teaches you about PHP persistence and how to use it effectively for your database-driven applications.Bestselling author Michael Romer leverages his own vast experience to show you what you need to know about Doctrine 2 and how to use it in your own projects. Along the way youll learn about powerful persistence techniques, such as object-relational mapping (ORM) in PHP.What You'll LearnDefine entities and references between entitiesMan...

This book was written in response to the growing demand for a text that provides a unified treatment of linear and nonlinear complex valued adaptive filters, and methods for the processing of general complex signals (circular and noncircular). It brings together adaptive filtering algorithms for feedforward (transversal) and feedback architectures and the recent developments in the statistics of complex variable, under the powerful frameworks of CR (Wirtinger) calculus and augmented complex statistics. This offers a number of theoretical performance gains, which is illustrated on both stochastic gradient algorithms, such as the augmented complex least mean square (ACLMS), and those based on Kalman filters. This work is supported by a number of simula...