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Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your tea...

Spring Roo goes a step beyond the Spring Framework by bringing true Rapid Application Development to Javajust as Grails has done with Groovy. This concise introduction shows you how to build applications with Roo, using the framework's shell as an intelligent and timesaving code-completion tool. It's an ideal RAD tool because Roo does much of the tedious code maintenance.You'll get started by building a simple customer relationship management application, complete with step-by-step instructions and code examples. Learn how to control any part of the application with Roo's opt-in feature, while using this open source framework to automate the rest of the code.Set up a Spring application and working Maven build to see Roo in action Address persistence ...

Discover how easy RIA development can be with this one-of-a-kind handbook from the Adobe Developer Library. Several clear, step-by-step mini-tutorials teach you about web services, event handling, designing user interfaces with reusable components, and more. After finishing this guide, you'll be able to build Flash applications ranging from widgets to full-featured RIAs using the Flex SDK and Flex Builder 3.0. With Getting Started with Flex 3, you will:Walk through sample RIA projects and see examples of amazing applications people have built with Flex Work with ActionScript 3.0 and the MXML markup language Build user interfaces using the controls and tools available with the framework Get a tour of controls available commercially and through open so...

Do you know what to do if your web application goes viral and usage suddenly explodes? This concise guide introduces you to Couchbase Server, an extremely fast NoSQL database that automatically distributes data across a cluster of commodity servers or virtual machines. You'll learn hands-on how to build a Couchbase cluster without changing your application, and how to expand your database on the fly without interrupting service.Discover how this open source server can help your application gain scalability and performance.Learn how the server's architecture affects the way you build and deploy your database Store data without defining a data structureand retrieve it without complex queries or query languages Use a formula to estimate your cluster siz...