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Six Sigma for Marketing Processes

An Overview for Marketing Executives, Leaders, and Managers

Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and consistently report higher revenue and significantly higher profits than competitors. This underscores the impact on the cost side. Now the focus moves to revenue growth. Six Sigma consultant Clyde M. Creveling's Design for Six Sigma in Technology and Product Development is the standard guide for product commercialization and manufacturing support engineers who want to apply Six Sigma methodology to technology development and product commercialization. Now, in Six Sigma for Marketing Processes, Creveling joins with Lynne Hambleton and Burke McCarthy to show th...

Security in Computing

4th Edition

The New State-of-the-Art in Information Security: Now Covers the Economics of Cyber Security and the Intersection of Privacy and Information Security For years, IT and security professionals and students have turned to Security in Computing as the definitive guide to information about computer security attacks and countermeasures. In their new fourth edition, Charles P. Pfleeger and Shari Lawrence Pfleeger have thoroughly updated their classic guide to reflect today's newest technologies, standards, and trends. The authors first introduce the core concepts and vocabulary of computer security, including attacks and controls. Next, the authors systema...

Sun ONE Messaging Server

Practices and Techniques for Enterprise Customers

*Selecting the best architecture *Adding functionality *Monitoring the Sun ONE Messaging Server *Availability considerations and issues As messaging or email increases in volume and size, the need for a scalable enterprise messaging system becomes more apparent to many organizations. The SunaA A ONE Messaging Server product fills this requirement and more. However, as with any system, the planning, installation, and routine maintenance tasks have a significant impact on throughput and availability. This book details best practices for architecting, deploying, and integrating the Sun ONE Messaging Server 5.2 product. It covers topics ranging from the basics of planning the system, to a sample installation, and on to monitoring and tuning the system to...

SQL Fundamentals

3rd Edition

SQL for the Real World Don't just learn 'generic' SQL. Learn SQL to get results with the world's top database platformsOracle for the enterprise and Microsoft Access for the desktop. Based on John Patrick's hands-on SQL course at the University of California, Berkeley Extension, this book shows exactly how to retrieve the data you want, when you need it, in any applicationfrom ad hoc reports to the data warehouse. Thoroughly updated for the newest versions of Oracle, Access, and the SQL standard, this book contains more exercises, techniques, and solutions than ever before. You'll learn exactly how to write SQL queries that are easy to understand, ve...

SOA Design Patterns

'SOA Design Patterns is an important contribution to the literature and practice of building and delivering quality software-intensive systems.' - Grady Booch, IBM Fellow 'With the continued explosion of services and the increased rate of adoption of SOA through the market, there is a critical need for comprehensive, actionable guidance that provides the fastest possible time to results. Microsoft is honored to contribute to the SOA Design Patterns book, and to continue working with the community to realize the value of Real World SOA.' - Steven Martin, Senior Director, Developer Platform Product Management, Microsoft 'SOA Design Patterns provides the proper guidance with the right level of abstraction to be adapted to each organization's needs,...

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