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How to Conduct Behavioral Research over the Internet

A Beginner's Guide to HTML and CGI/Perl
How to Conduct Behavioral Research over the Internet Image
Requiring no prior knowledge of programming or web site design, this easy-to-follow, step-by-step guide helps professionals as well as students create interactive behavioral research instruments online. With this volume, anyone can learn to write programs in HTML and CGI/Perl that will enable them to take full advantage of all the benefits of Internet-based data collection: the ability to effortlessly manipulate visual and narrative content, randomize the presentation order of stimuli, and provide customized assessments and feedback for research participants. Including extensive examples throughout, the book explains everything from how to obtain access to a web server to mastering HTML coding, processing data with CGI/Perl, and importing data files ...

How to Draw

Drawing and sketching objects and environments from your imagination
How to Draw Image
How to Draw is for artists, architects and designers. It is useful to the novice, the student and the professional. You will learn how to draw any object or environment from your imagination, starting with the most basic perspective drawing skills. Early chapters explain how to draw accurate perspective grids and ellipses that in later chapters provide the foundation for more complex forms. The research and design processes used to generate visual concepts are demonstrated, making it much easier for you to draw things never-before-seen! Best of all, more than 25 pages can be scanned via a smartphone or tablet using the new Design Studio Press app, which link to video tutorials for that section of the book! With a combined 26 years of teaching expe...

How to Design Websites

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There are books on the nuts and bolts of web design and there are books about website aesthetics, showcasing examples of good design. How to Design Websites contains the essentials of both, addressing the skillsets required to produce websites that are functional and elegant but from a graphic designer's perspective. It demonstrates that you can design a working website in minutes without the need for expensive programs. Chapters include Code, Layout, Text and Typography, and Images and Colour Schemes. Useful tips and tricks panels are included, as well as step-by-step projects such as how to produce a portfolio site that will be of interest to design students and to graduates of all disciplines. Inspirational Trailblazer case studies showcase the be...

Financial Ratios for Executives

How to Assess Company Strength, Fix Problems and Make Better Decisions
Financial Ratios for Executives Image
Financial Ratios for Executives is written specifically with today's global executive in mind. It makes financial ratios easy to understand and use effectively. This short book will prove invaluable to both financial and non-financial executives looking for easy, intuitive methods to assess corporate health and assist in strategic decision making. Financial Ratios for Executives contains over 100 financial ratios and other useful calculations. It includes ratios that are commonly used, such as return on investment (ROI), return on assets (ROA), return on equity (ROE), economic value added (EVA), and debt-to-equity ratio, just to name a few. It also includes many less-well known-yet powerful-ratios that can provide unparalleled insight into operations...

Photograph Couples

How to Create Romantic Wedding and Engagement Portraits
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Award-winning photographer Tiffany Wayne takes you behind the scenes as she creates images of couples to mark their engagement or celebrate their wedding. At each phase of the photography, the lighting and posing challenges varybut there';s one important constant: showing the true character of the romantic connection between the pair. While some couples are free-spirited and relaxed, others reveal their love in more subdued or traditional ways; in either case, the seasoned photographer will know how to illicit those pure feelings and capture them beautifully. Wayne shows you how to do just that, using backgrounds, lighting, and posing that fit the couple';s personal style and creating an atmosphere that puts them at ease in front of the camera....



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