Sybex eBooks Page 39

"A superb resource that budding Flash designers should not be without. This [Flash MX Savvy] is one of the best Flash MX tutorials yet produced. 5/5 stars"--3D World MagazineSavvy: practical know-howFlash MX is so powerful and versatile that even experienced web designers require additional help to move up to the next level. Focusing on program features as well as results, Flash MX Savvy anticipates your goals and uses professional examples to show you the best ways to attain them. You can either work your way through the book or zero in on any topic or group of tasks, from content creation to media integration to interactivity and ActionScript.Hands On tutorials allow you to apply different techniques to projects that will yield useful, re...

Develop, implement, and measure a successful Facebook marketing campaignThe social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketi...

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks....

"This [Dreamweaver MX/Fireworks MX Savvy] is the second book in the new Savvy series from Sybex that I have reviewed, and I must say that the Savvy series has impressed me mightily so far."--Computer Arts Magazine UK, October 2002, www.computerarts.co.ukSavvy--n. Practical know-how.Dreamweaver MX / Fireworks MX Savvy is a thorough, in-depth resource for every user of Macromedia's powerful web publishing tools. Heading up a team of experienced Web professionals, best-selling author Christian Crumlish teaches you everything from best-practices methodology to the nitty gritty of such common tasks as: migrating sites to Dreamweaver, optimizing images for Web use, creating dynamic content, building web applications, administering your site, and ...

Bluetooth is a wireless technology that lets users make wireless and instant connections between various communication devices, such as mobile phones and desktop and notebook computers. Since it uses radio transmission, transfer of voice and data is in real time. This sophisticated mode of transmission also ensures protection from interference and provides for the security of the data transmitted. The Bluetooth radio is built into a small microchip and operates in a globally available frequency band ensuring communication compatibility. This text includes a detailed discussion of what Bluetooth is; a thorough description of the devices that can support Bluetooth; instruction on how Bluetooth devices can be implemented in the work environment; and inf...