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Web2py Enterprise Web Framework

2nd Edition

WEB2PY includes a Database Abstraction Layer (DAL) that writes SQL dynamically so that developer does not have to. The DAL knows how to generate SQL transparently for SQLite, MySQL, PostgreSQL, MSSQL, Firebird and Oracle. The DAL also generate function calls for Google BigTable when running on the Google App Engine (GAE). Once one or more database tables are defined, WEB2PY also generates a fully functional web based database administration interface to access the database and the tables. WEB2PY differs from other web frameworks because it is the only framework to fully embrace the Web 2.0 paradigm where the web is the computer. In fact, WEB2PY does no...

Web Marketing

For Dummies

3rd Edition

Just because you're launching a Web site for your product or service doesn't automatically mean you'll rake in big money. Billions of Web sites are competing for consumers' attention, and if you're new to online sales, it may be a little daunting.Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you'll draw ...

Web Development with the Mac

Everything you need to know to create Web sites using your MacCreate and deploy striking Web sites and apps on a Mac for your own business or for clients using the essential techniques in this focused guide. While most Web site how-tos are geared toward either designers or programmers, this detailed book covers both aspects, helping you develop the complete skill sets that you'll need professionally. Tap all of the out-of-the-box perks that Apple has to offer for Web development with these techniques and insights from a seasoned Mac Web developer.Takes you through everything that Macs have to offer for Web development, such as a Web server, PHP, and Ruby on Rails; Macs come with these right out of the box, making setting up a Web development environm...

Web Design

For Dummies

2nd Edition

How many times have you visited a Web site and thought that you could do a better job if only you had the knowledge and skills? Or perhaps you have a great idea for a Web site but don't know how to get started? What was once exclusively a task for professionals, Web designing, has become more accessible to amateurs, thanks to loads of handy software. With Web Design For Dummies, you will be able to design your own Web site like a pro.Web design requires many programs to make a Website attractive and fun, including:Using Web editors like DreamweaverImage editing tools like Photoshop elementsDrawing utensils like IllustratorBackground markup and scripti...

Web Design Before & After Makeovers

Through stunning four-color images that demonstrate how nondescript "before" situations gradually become astonishing "after" results, this book offers readers simple steps to achieve unique outcomesReaders learn how to incorporate the latest Web-building techniques on their sites, redesign a site for optimum usability, limit user bandwidth needs, keep user experience consistent with CSS, and manage contentThe medley of makeovers includes: full-site makeovers (user speed, color themes, improved accessibility), page makeovers (page sizing, working with tables), text makeovers (font selection, graphic alternatives), image makeovers (incorporating text with images, file sizing), navigation makeovers (improving navigation bars, menu ad...

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