Wiley eBooks Page 82

How to design and market services to create outstanding customer experiencesService design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design.This Is...

Big info about using the iPad mini!This fun-and-friendly full-color book gets you started with your iPad mini, walking you through using the multitouch interface, getting connected, going online, and packing your iPad mini with apps, games, e-books, photos, music, movies, and more. Expert authors and Mac gurus Edward C. Baig and Bob "Dr. Mac" LeVitus guide you through everything from powering up all the way to syncing your stuff with iCloud. You'll learn how to manage your calendar, make video calls with FaceTime, work with Siri, and enjoy your iPad mini wherever you go.Updated for iOS 7, iPad mini with Retina Display, and original iPad miniWalks you through getting connected, syncing your contacts and calendars, setting up e-mail, browsing...