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Search Engine Optimization Bible

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Book Details:

Publisher:Wiley
Series: Wiley , Bible
Author:Jerri L. Ledford
Edition:1
ISBN-10:0470175001
ISBN-13:9780470175002
Pages:408
Published:Dec 17 2007
Posted:Nov 19 2014
Language:English
Book format:PDF
Book size:10.22 MB

Book Description:

This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topicOne-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resourcesFeatures interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and othersTopics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more

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