Jerri L. Ledford eBooks

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime....

Web Geek's Guide to the Android-Enabled Phone Covers Android 1.5 Make the Most of Your Android-Enabled Phone! Out of the way BlackBerry. Move over iPhone. There's a more intelligent alternative to the same old smartphone. Google's Android mobile phone platform has all the capabilities of these phones and more. With this book, you'll unlock every bit of power that's built into the Android phone and learn how to take advantage of the incredibly innovative Android applications pouring into the marketplace. You'll even learn how to build (and sell) your own new applications. You'll begin with a quick, practical tour of the first Android phonethe T-Mobile G1. You won't just learn how to use your Android phone's built-in applications, you'll also learn...

This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topicOne-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resourcesFeatures interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and othersTopics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robot...

You can get paid for online ad placement with Google AdSense! If you've ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It's loaded with tips to help you implement a successful AdSense program.AdSense lets you generate income with ad placement on blogs and Web sites. Google AdSense For Dummies shows you how AdSense works, how to analyze cost per click and track AdSense results, and how to earn money from your blog or Web site without selling a product. Discover how to:Register and set up an AdSense programTrack results with server logs, AdSense reports, and Google AnalyticsBoost AdSense income with search engine optimization techniquesApply Google guidelines by including relevant li...