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Google Analytics 2.0

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Book Details:

Publisher:Wiley
Series: Wiley
Author:Jerri L. Ledford
Edition:1
ISBN-10:047017501X
ISBN-13:9780470175019
Pages:337
Published:Aug 27 2007
Posted:Nov 19 2014
Language:English
Book format:PDF
Book size:11.52 MB

Book Description:

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.

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