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Mobile Marketing

For Dummies

Mobile Marketing Image

Book Details:

Publisher:For Dummies
Series: Wiley , For Dummies
Author:John Arnold
Edition:1
ISBN-10:0470616687
ISBN-13:9780470616680
Pages:384
Published:Oct 12 2010
Posted:Nov 19 2014
Language:English
Book format:PDF
Book size:3.44 MB

Book Description:

Straightforward advice on building and launching a mobile marketing planMobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratchCovers activating a plan using voice, text, e-mail, and social media campaignsExplores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile propertiesMobile Marketing For Dummies gives you the tools to succeed in this exciting environment.

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