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Neuro Design

Neuromarketing Insights to Boost Engagement and Profitability

Neuro Design Image

Book Details:

Publisher:Kogan Page
Series: MIX
Author:Darren Bridger
Edition:1
ISBN-10:0749478888
ISBN-13:9780749478889
Pages:264
Published:Feb 03 2017
Posted:Apr 13 2017
Language:English
Book format:PDF
Book size:2.97 MB

Book Description:

Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.

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