The Power Of Retail Design is the ultimate shop design manual that explains step-by-step how to design your retail store to attract customers and sell more. This lay-mans guide to planning and designing retail stores has been written by the industry expert who's completed more than 1000 retail projects over 20 years. Recently expanded and updated, this book now contains more than 170 pages of information, diagrams, and full colour pictures explaining how to design a retail store from scratch. The Power Of Retail Design will show you how to: - evaluate your retail brand - develop your Retail Design master Plan - select the right display for the right product - arrange fixtures to improve traffic flow and eliminate dead areas - apply customer psychology to increase the average spend - create the right mood for your selling environment - position store lighting without complex mathematical calculations - integrate a signage program without clutter or confusion - reduce theft using clever, low-cost methods Plus many other techniques for increasing sales with better store design.