A Framework for Integrating Brand, Experience, and Value
Book Details:
Publisher: | Wiley |
Series: |
Wiley
|
Author: | Patrick Newbery |
Edition: | 1 |
ISBN-10: | 1118609638 |
ISBN-13: | 9781118609637 |
Pages: | 240 |
Published: | Aug 26 2013 |
Posted: | Nov 19 2014 |
Language: | English |
Book format: | PDF |
Book size: | 27.44 MB |
Book Description:
Bridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey.Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers.Explains how to use experience-centric design for better customer engagementOffers a framework for thinking and talking about "experience design," from a company and customer perspectiveAuthors Patrick Newbery and Kevin Farnham are the Chief Strategy Officer and CEO of Method respectively, an experiencedesigncompany that solves business challenges through designto create integrated brand, product, and service experiencesImprove the quality of the experiences customers have with your company and watch engagement soar.
In User Experience Design
Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technologywhich tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are d...
Mobile User Experience Design for Life
There's Not an App for That will make your work stand out from the crowd. It walks you through mobile experiences, and teaches you to evaluate current UX approaches, enabling you to think outside of the screen and beyond the conventional. You'll review diverse aspects of mobile UX: the screens, the experience, how apps are used, and why they're used. You'll find special sections on "challenging your approach", as well as a series of questions you can use to critique and evaluate your own designs. Whether the authors are discussing real-world products in conjunction with suggested improvements, showcasing how existing technologies can be put together in unconventional ways, or even evaluating "far out" mobile experiences of the fut...
Crafting Stories for Better Design
We all use stories to communicate, explore, persuade, and inspire. In user experience, stories help us to understand our users, learn about their goals, explain our research, and demonstrate our design ideas. In this book, Quesenbery and Brooks teach you how to craft and tell your own unique stories to improve your designs. Testimonials Stories facilitate a level of communication that is as close to telepathy as you can get. Kevin and Whitney guide you to use storytelling in `how to' scenarios so smoothly that you may never realize how far you leapfrogged ahead and never know the mistakes you didn't make because of this book. It's that good. -Annette Simmons, author of The Story Factor A very practical, readable survey of ways to use one of the world...
2007 - 2021 © eBooks-IT.org