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Experience Design

A Framework for Integrating Brand, Experience, and Value

Experience Design Image

Book Details:

Publisher:Wiley
Series: Wiley
Author:Patrick Newbery
Edition:1
ISBN-10:1118609638
ISBN-13:9781118609637
Pages:240
Published:Aug 26 2013
Posted:Nov 19 2014
Language:English
Book format:PDF
Book size:27.44 MB

Book Description:

Bridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey.Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers.Explains how to use experience-centric design for better customer engagementOffers a framework for thinking and talking about "experience design," from a company and customer perspectiveAuthors Patrick Newbery and Kevin Farnham are the Chief Strategy Officer and CEO of Method respectively, an experiencedesigncompany that solves business challenges through designto create integrated brand, product, and service experiencesImprove the quality of the experiences customers have with your company and watch engagement soar.

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