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The Fashion Designer Survival Guide

Start and Run Your Own Fashion Business

The Fashion Designer Survival Guide Image

Book Details:

Publisher:Kaplan Publishing
Series: MIX
Author:Mary Gehlhar
Edition:1
ISBN-10:1427797102
ISBN-13:9781427797100
Pages:304
Published:Jul 01 2008
Posted:Nov 19 2014
Language:English
Book format:PDF
Book size:2.63 MB

Book Description:

Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, includingZac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword byDiane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer's closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results

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