Web Design and Marketing Solutions
|Published:||Sep 05 2007|
|Posted:||Nov 19 2014|
|Book size:||11.23 MB|
The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywriting, and then dedicates several chapters to designing user-centric About, Products and Services, and Support sections. Your visitors come to your site because they are interested in your business and are therefore potential customers. This book covers taking advantage of that traffic by expanding the company's story through a corporate blog and using testimonials, case studies, and other third-party validation to reinforce the marketing message. With this knowledge, you will be able to create and maintain a highly professional, polished business site. While a pleasing website is essential for any modern business, creating it is only a small piece of the online strategy. This book also discusses search engine optimization, using e-mail and RSS to communicate with customers and prospects, and advertising the corporate domain with paid search placement, online banners, text links, and more. The primary theme is using your corporate website to market the business effectively, from designing intelligent product pages to writing compelling e-mail newsletters. This book explores those ideas and offers compelling advice on how to take full advantage of the Web as a marketing medium.
The book contains sixteen chapters:
1. Responsive Web Design: What It Is and How to Use It
Almost every new client these days wants a mobile version of their website. It's practically essential after all: one design for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle - and all screen resolutions must be compatible, too. In the next five years, we'll likely need to design for a number of additional inventions. When will the madness stop? It won't, of course.
2. HTML5: The Facts and the Myths
You can't escape it. Everyone's talking about HTML5. it's perhaps the most hyped technology since people started putting rounded corners on everything and using unnecessary gradients. In fact, a lot of what people call HTML5 is actually just old...
Dynamic Web Design Made Easy
You want to make your websites more dynamic by adding a feedback form, creating a private area where members can upload images that are automatically resized, or perhaps storing all your content in a database. The problem is, youre not a programmer and the thought of writing code sends a chill up your spine. Or maybe youve dabbled a bit in PHP and MySQL, but you can't get past baby steps. If this describes you, then youve just found the right book. PHP and the MySQL database are deservedly the most popular combination for creating dynamic websites. Theyre free, easy to use, and provided by many web hosting companies in their standard packages. Unfortunately, most PHP books either expect you to be an expert already or force you to go through endless e...
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