The book contains sixteen chapters: 1. Responsive Web Design: What It Is and How to Use It Almost every new client these days wants a mobile version of their website. It's practically essential after all: one design for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle - and all screen resolutions must be compatible, too. In the next five years, we'll likely need to design for a number of additional inventions. When will the madness stop? It won't, of course. 2. HTML5: The Facts and the Myths You can't escape it. Everyone's talking about HTML5. it's perhaps the most hyped technology since people started putting rounded corners on everything and using unnecessary gradients. In fact, a lot of what people call HTML5 is actually just old-fashioned DHTML or AJAX. Mixed in with all the information is a lot of misinformation, so here, javascript expert Remy Sharp and Opera's Bruce Lawson look at some of the myths and sort the truth from the common misconceptions. 3. Mastering Photoshop: Unknown Tricks and Time-Savers We all have shortcuts that are essential to our daily workflow. A majority of them are staples such as copy (command + c) and Paste (command + V), but occasionally we stumble upon a shortcut we wish we had learned years ago. Suddenly, this simple shortcut has streamlined our process and shaved quite a bit of time off our day. collected here are some lesser known but extremely useful shortcuts. Many of these are not documented in the "Keyboard Shortcuts" menu, and some of them don't even have equivalent menu options. 4. "What Font Should I Use?": 5 Principles for choosing Typefaces For many beginners, the task of picking fonts is a mystifying process. There seem to be endless choices - from normal, conventional-looking fonts to novelty candy cane fonts and bunny fonts - with no way of understanding the options, only never-ending lists of categories and recommendations. Selecting the right typeface is a mixture of firm rules and loose intuition, and takes years of experience to develop a feeling for. Here are five guidelines for picking and using fonts that I've developed in the course of using and teaching typography. 5. Persuasion Triggers in Web Design How do you make decisions? If you're like most people, you'll probably answer that you pride yourself on weighing the pros and cons of a situation carefully and then make a decision based on logic. You know that other people have weak personalities and are easily swayed by their emotions, but this rarely happens to you. 6. Designing for iPhone 4 Retina Display: Techniques and Workflow The iPhone 4 features a vastly superior display resolution (614400 pixels) over previous iPhone models, containing quadruple the 153600-pixel display of the iPhone 3GS. The screen is the same physical size, so those extra dots are used for additional detail - twice the detail horizontally, and twice vertically. For developers only using Apple's user interface elements, most of the work is already done for you. 7. What to Do When Your Website Goes Down Have you ever heard a colleague answer the phone like this: "Good afterno... Yes... What? completely?... When did it go down?... Really, that long?... We'll look into it right away... Yes, I understand... Of course... Okay, speak to you soon... Bye." The call may have been followed by some cheesy '80s rock ballad coming from the speaker phone, interrupted by "Thank you for holding. You are now caller number 126 in the queue." That's your boss calling the hosting company's 24 hour "technical support" line. 8. commonly confused Bits of jQuery The explosion of javascript libraries and frameworks such as jQuery onto the front-end development scene has opened up the power of javascript to a far wider audience than ever before. It was born of the need - expressed by a crescendo of screaming front-end developers who were fast running out of hair to pull out - to improve javascript's somewhat primitive API. This makes up for the lack of unified implementation across browsers and to make it more compact in its syntax. 9. Why We Should Start Using cSS3 and HTML5 Today For a while now, here on Smashing Magazine, we have taken notice of how many designers are reluctant to embrace the new technologies such as cSS3 or HTML5 because of the lack of full cross-browser support for these technologies. Many designers are complaining about the numerous ways how the lack of cross-browser compatibility is effectively holding us back and tying our hands - keeping us from completely being able to shine and show off the full scope of our abilities in our work. Many are holding on to the notion that once this push is made, we will wake to a whole new Web - full of exciting opportunities just waiting on the other side. So they wait for this day. When in reality, they are effectively waiting for Godot. 10. Why Design-by-committee Should Die No matter where you go in the known universe, there is design-by- committee. It has become a pecking order of disaster for the society that used to pride itself on being a mover and shaker and that allowed its mavericks and dreamers to innovate their way to success. In a business climate fueled by fear and the "Peter Principle," as it is today, a decision not made is a tragedy averted. So, decision by committee provides a safe and often anonymous process for finger-pointing down the line... inevitably leading to the creative, of course. 11. The current State of Web Design Web design is a fickle industry. Just like every other form of artistic expression, Web design has undergone a continuous and surprisingly fast evolution. Once a playground for enthusiasts, it has now become a mature rich medium with strong aesthetic and functional appeal. In fact, we are experiencing what could be the golden era of Web design - or at least the best period thus far. We have powerful new tools at our disposal (cSS3, HTML5, font-embedding, etc.), a plethora of freely available resources, a strong design community and also (if you needed any more!) reliable support of Web standards in the major browsers. 12. A Design Is Only as Deep as It Is Usable There are well-known proverbs that imply (or state outright) that beauty is superficial and limited in what it can accomplish. "It's what's inside that counts" and "Beauty is only skin deep" are a few simple examples. Because the Web design industry is now flooded with a lot of raw talent, and because virtually anyone can create a "beautiful" website, recognizing a truly beautiful website experience is becoming increasingly difficult. What appears beautiful to the eye might in fact be more of a hindrance. 13. Web Security: Are You Part of the Problem? Website security is an interesting topic and should be high on the radar of anyone who has a Web presence under their control. Ineffective Web security leads to all of the things that make us hate the Web: spam, viruses, identity theft, to name a few. 14. How to Make Innovative Ideas Happen In one of his recent presentations, Frans Johansson explained why groundbreaking innovators generate and execute far more ideas than their counterparts. After watching his presentation The Secret Truth About Executing Great Ideas, my thoughts began to surface about how meaningful the presentation was regardless of a person's industry, culture, field or discipline. Anyone can come up with an amazing idea but how you execute the idea will determine your success. 15. I Want to Be a Web Designer When I Grow Up Last Thursday afternoon I spent about 30 minutes doing a question-and- answer session over Skype with a Web design class in colorado. I was given some example questions to think about before our session, which were all pretty standard. "Who are some of your clients?" "What do you like about your job?" "Who is your favorite designer?" I felt prepared. Halfway through the interview, a question surprised me. "So, are there any jobs in Web design?" When a teenager from a town with a population of 300 asks about job security, and the others sit up and pay attention, he's not asking out of concern for my well being. He's asking out of concern for his own future. 16. Making Your Mark on the Web Is Easier than You Think We who work on the Web live in wonderful times. In the past, we did of lot of trial-and-error learning, and the biggest hurdle was getting people to understand what we were on about. Over time, companies like Google, Yahoo, Skype, Facebook and Twitter managed to get the geeky Web into the living rooms of regular people and into the headlines of the mainstream press.