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Idea-ology The Designer's Journey

Turning Ideas into Inspired Designs

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Book Details:

Publisher:Rockport Publishers
Series: MIX
Author:Stanley Hainsworth
Edition:1
ISBN-10:1592535976
ISBN-13:9781592535972
Pages:256
Published:Apr 01 2010
Posted:Apr 16 2015
Language:English
Book format:PDF
Book size:51.78 MB

Book Description:

Great design is something that makes you pause and think. That's because there is a pure concept behind that design. Without a strong concept, design is merely an arrangement of elements within the parameters of a given format, resulting in design that is purely decorative. Void of the inspiration that makes design transcendent, the audience is left disengaged and intellectually/emotionally indifferent. Stanley Hainsworth, a designer who is known for design built on strong concepts, takes readers on an unprecedented visual journey through the minds of today's best design thinkers via interviews and project case studies, exploring and revealing the sources of the concepts behind the projects. This book is a visual and informational feast.

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