3G Marketing on the Internet
Third Generation Internet Marketing Strategies for Online Success
Book Details:
Publisher: | Maximum Press |
Series: |
MIX
|
Author: | Susan Sweeney |
Edition: | 7 |
ISBN-10: | 1931644373 |
ISBN-13: | 9781931644372 |
Pages: | 216 |
Published: | Mar 01 2006 |
Posted: | Nov 19 2014 |
Language: | English |
Book format: | PDF |
Book size: | 3.42 MB |
Book Description:
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.
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In today's networked societies, a key factor of the social and economic success is the capability to exchange, transfer, and share knowledge. In the wide-ranging area of knowledge management, the issue of knowledge exchange in networked environments emerges in several application fields, and is treated with different approaches. Building the Knowledge Society on the Internet: Sharing and Exchanging Knowledge in Networked Environments proposes a vast panorama of research on the topic while presenting a variety of viewpoints, approaches, and indications of the shared elements intended as the foundations of an emerging and fascinating multidisciplinary field....
Comprehensive
9th Edition
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