Wayne L. Winston eBooks

Helping tech-savvy marketers and data analysts solve real-world business problems with ExcelUsing data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques-and achieve optimum results.Practical exercises in each chapter help you apply and reinforce techniques as you learn.Shows you how to perform sophisticated business analys...

Master the analysis and business modeling techniques that help you transform your data into bottom-line results. Award-winning business professor and corporate consultant Wayne Winston shares the best of his real-world experience in this practical guidenow updated for Excel 2007. Use Wayne's proven practices and hands-on exercises to help you work smarter, make better decisions, and gain the competitive edge.Solve real-world business problems with Excel 2007! Maximize profitsdetermine NPV, optimize your product mix, calculate ROI Create best, worst, and most-likely case scenarios for sales Analyze investment performance and help minimize risk Track your personal finances, calculate loan terms, and plan for retirement Use trend and seasonality to fore...