MIX eBooks Page 53

Adobe Photoshop is central to almost all photography workflows and Lightroom has rapidly been adopted as well. Each new version of the software is a milestone in the development of these vital imaging tools, and the 2012 releases are no exception. Photographers often feel overwhelmed when starting with Photoshop; the sheer number of tools and options make it difficult for the novice. There is no shortage of instructional books, yet very few direct the user to the most significant aspects of the program in a way that reflects a real workflow for the photographer. Adobe Certified Instructor Steve Laskevitch has leveraged his experience as a teacher and practitioner to create a guide that provides a clear and effective workflow for editing photographs i...

Today's information technology and security networks demand increasingly complex algorithms and cryptographic systems. Individuals implementing security policies for their companies must utilize technical skill and information technology knowledge to implement these security mechanisms. Cryptography and Security Devices: Mechanisms and Applications addresses cryptography from the perspective of the security services and mechanisms available to implement these services: discussing issues such as e-mail security, public-key architecture, virtual private networks, Web services security, wireless security, and the confidentiality and integrity of security services. This book provides scholars and practitioners in the field of information assurance workin...

In a straightforward approach, Hanania Benklifa provides readers the practical knowledge needed to trade options conservatively in Profiting with Iron Condor Options: Strategies from the Frontline for Trading in Up or Down Markets. The objectives are simple: make 2%-4% a month staying in the market as little as possible. Market experts use option condors to consistently earn monthly returns while trading conservatively and staying in the market as little as possible. Benklifa--who manages $10+ million in condor trades each month--shows you exactly how to run these trades and earn these returns, delivering all the details you need to master every nuance of this remarkable strategy. Benklifa shares option condors examples using market realities, not ...

Two experienced HR communications consultants show how to dramatically improve the effectiveness of every HR message. HR professionals know their programs are pivotal to organizational success, but they also know how difficult it is to communicate those programs effectively. Hampered by legal restrictions, highly complex policies and programs, corporate politics, and old-fashioned notions about business communication, they create communications their audiences simply ignore. It needn't be that way! Alison Davis and Jane Shannon present simple, powerful principles and techniques every HR professional can use, even those who've never been comfortable as writers. Davis and Shannon demonstrate how to treat employees as customers, and use the same strateg...

The consumer has taken control of the marketing process. With over 2 billion searches per day and countless retail visits and telephone calls, customers are taking the initiative. They have access to more information than ever before and the ability to communicate instantly with friends, marketers and trusted sources. The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from manufacturers and retailers to their customers. Google, Yahoo, shopping comparison sites and peer reviews have all contributed to empowering consumers in the marketing process. Consumers decide to visit your web site, your store or call your phone center. They initiate over 70% of site visits by typing your URL into the...