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Covers the latest version of the ISO SQL standard (SQL-99) and gives readers information they need to know about the differences in vendor-specific SQL implementations including Oracle, Microsoft SQL Server, and IBM DB2Knowledge of this ubiquitous database programming language is becoming more critical as IT departments move toward more integrated heterogeneous platformsCovers growing use of SQL with Web services and XMLCD-ROM includes a complete sample database and trial versions of major relational database management software...

SQL is the international standard language for creating and maintaining relational databases. This book is a compendium of information about SQL and relational database design, development, and maintenance. The nine mini-books cover the full spectrum of issues that arise in building, using, and maintaining relational database systems.Book I: SQL ConceptsBook II: Relational Database DevelopmentBook III: SQL QueriesBook IV: Data SecurityBook V: SQL and ProgrammingBook VI: SQL and XMLBook VII: Database Tuning OverviewBook VIII: Appendixes...

SPSS (Statistical Package for the Social Sciences) is a data management and analysis software that allows users to generate solid, decision-making results by performing statistical analysisThis book provides just the information needed: installing the software, entering data, setting up calculations, and analyzing dataCovers computing cross tabulation, frequencies, descriptive ratios, means, bivariate and partial correlations, linear regression, and much moreExplains how to output information into striking charts and graphsFor ambitious users, also covers how to program SPSS to take their statistical analysis to the next level...

This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topicOne-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resourcesFeatures interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and othersTopics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robot...