A straightforward, full-color guide to showcasing data so your audience can see what you mean, not just read about itBig data is big news! Every company, industry, not-for-profit, and government agency wants and needs to analyze and leverage datasets that can quickly become ponderously large. Data visualization software enables different industries to present information in ways that are memorable and relevant to their mission. This full-color guide introduces you to a variety of ways to handle and synthesize data in much more interesting ways than mere columns and rows of numbers. Learn meaningful ways to show trending and relationships, how to convey complex data in a clear, concise diagram, ways to create eye-catching visualizations, and much more!Effective data analysis involves learning how to synthesize data, especially big data, into a story and present that story in a way that resonates with the audienceThis full-color guide shows you how to analyze large amounts of data, communicate complex data in a meaningful way, and quickly slice data into various viewsExplains how to automate redundant reporting and analyses, create eye-catching visualizations, and use statistical graphics and thematic cartographyEnables you to present vast amounts of data in ways that won't overwhelm your audiencePart technical manual and part analytical guidebook, Data Visualization For Dummies is the perfect tool for transforming dull tables and charts into high-impact visuals your audience will notice...and remember.